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Our story

Founded upon fresh ideas, built on experience and a clear vision for the future. We skip most steps between the fields of our growers and you, so you get the very best products.

Our vision

Once upon a time, we looked at traditional flower trade, where flowers travel thousands of miles to a central warehouse for auctioning, before travelling on toward their final destination. We imagined how things would be when buyers could buy direct from source, with the same confidence, without all the unnecessary and extra steps.

No extra steps

We help you source the freshest products from growers all over the world. Our local experts, who regularly visit the fields and understand the product, help you find the right growers and fulfill your orders. Thanks to our local presence, in-person visits to the fields and thorough inspections you can have total confidence in quality and volume. We take care of shipping and logistics, making sure flowers are delivered in perfect condition – without extra steps – from field to vase (or warehouse).

Fresh for a better future

In many ways, buying fresh from source is a good idea. We ship to order, skipping all unnecessary intermediate steps such as a central flower auction house. This means a radically shorter supply chain with fewer miles to travel, fewer refrigerated cargo holds and fewer days in transport. Good news for our customers, who get higher quality flowers and reduced costs, but also for our planet.

At Fresh From Source we feel a strong obligation towards future generations to do things better. We believe the global flower trade can improve in many ways, and that there is no time to waste doing so. We’ve started by investing in the local communities growing our products, optimising transport methods in order to reduce emissions and waste, and publishing an annual report about sustainability at Fresh From Source.

Our unique field-to-vase concept

Buying “fresh from source” means you get to skip all the costly, time consuming steps. Instead of gathering flowers in a cooled central warehouse, auctioning them off, and finally transporting them to their final destination, we keep it smart (and simple). We ship directly to you.


You can buy directly from the fields of growers worldwide. Our local team does regular inspections and checks quality and volumes on your behalf.


After harvest we arrange immediate transport, using modern shipping methods, directly to the destination you specify.

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You get the freshest flowers, without any unnecessary (and expensive) steps, direct from field to vase.


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We believe in simplicity

The less steps between you and your goals, the better. Connect with the best growers, buy their flowers at maximum freshness. Simple. Everything else is running the risk of a headache.

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We believe in making good things happen

Buying fresh from source is an opportunity to make good things happen. For our clients, our partners and the planet. We reduce miles traveled per flower, help local communities to grow and invest in education and innovation.

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We believe in a fresh attitude

Remarkable results require clear vision and a fresh attitude. So we take full responsibility in making sure you’re happy buying fresh from source. Our local experts are truly passionate about the products. They will connect you to talented growers, do in-person inspections and arrange premium shipping.


Happy to meet you! Here at Fresh From Source, we’re ready to help you find the world’s freshest flowers, without the fuss.

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Meet Mike, Sales & Sourcing Coordinator at Fresh From Source (FFS), bridging Kenya and the Netherlands. He manages global operations, ensuring the seamless flow of Kenyan products to markets worldwide, contributing to FFS’s international presence.

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Meet Sophia, Director of Fresh From Source China Reajoy. Leading our export initiatives, Sophia oversees operations and a dedicated team in China, ensuring the seamless international distribution of precision-crafted Chinese products.

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Meet Remko Donkersloot, the committed Commercial Manager at Fresh From Source in The Netherlands. With extensive experience, Remko oversees operations, guiding the company’s success. He reflects Fresh From Source’s dedication to excellence in sourcing and distributing quality products.

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Meet Roksana, our Commercial Support professional at Fresh From Source. Entering through our DFG Traineeship program, she now plays a vital role in supporting commercial activities across various branches. Roksana contributes to the growth and cohesion of the Fresh From Source family.

John Walsh Fresh from Source


Meet John, the Director for FFS in South Africa. Leading operations and driving exports worldwide, he navigates international trade complexities for successful global expansion. John directs the team, shapes export strategies, and fosters partnerships to strengthen FFS’s global presence.

Vincent van Adrichem Fresh from Source


Meet Vincent, our dedicated Sourcing Specialist focused on Ecuador. Based in Holland, he plays a crucial role in our global operations, building strong relationships with local suppliers to ensure top-quality goods procurement. Vincent contributes to FFS’s success by bringing the best of Ecuador to our international offerings.

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Jan Egbert

Meet Jan-Egbert, our Business Unit Manager for Ecuador. Despite the physical distance, he oversees sourcing operations to Holland with a specific emphasis on roses. Jan-Egbert ensures the seamless import of high-quality rose products, positioning FFS to extend its footprint beyond Holland.

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Meet Christina, our Chinese market expert at Fresh From Source. As the project manager, she ensures precision in handling projects with her knowledge and outstanding work ethic. For information, updates, or strategic guidance related to China, Christina is the reliable point person committed to excellence.

Santiago Fresh From Source


Meet Santiago, our dedicated professional overseeing exports from Ecuador. Based in Ecuador, he plays a crucial role in our global operations, ensuring seamless export and effective collaboration with local growers for the success of FFS in delivering high-quality goods internationally.

Olga Keijser Fresh From Source


Meet Olga, our CSR Manager at Fresh From Source. Committed to sustainability, she ensures farms uphold the right certifications, maintaining the highest ethical and environmental standards. Olga’s dedication to Corporate Social Responsibility fosters trust in our supply chain, ensuring the delivery of responsibly sourced products.



Meet our Technical  Manager at DFG Africa in the always lovely Mercy Langat. Responsible for quality and customer satisfaction. Working with flowers allows her to be creative.